For any of you thinking ‘Behavioural Analyst… ah, is this the guy that could get to the bottom of why my 3-year-old insists on throwing embarrassing tantrums in public places?’. No - that’s not Alex. Though he does know a thing or two about what makes people tick. Organisations such as advertising agencies actually turn to him to help them understand the mindsets of consumers. So those cool or funny ad campaigns that you see – they come from clever ad agency dudes, but the background info they need to ‘crack a concept’ comes from equally smart guys like Alex.
On the Pockit front, Alex tells us, “I’m Australian and moved to the UK a few years ago. I was freelance and needed a simple account to get the money I was earning paid into. I wasn’t bothered about an overdraft and all that, I just needed a place to put money safely and get to it easily. Pockit seemed to tick all the boxes and I could get an account opened quickly. I bank using the app which is cool. Everything about Pockit is up-front and easy. It’s a good bet for anyone wanting an alternative to a regular bank – pretty much the same kind of services, but simplified”.
“I bank using the app which is cool. Everything about Pockit is up-front and easy. It’s a good bet for anyone wanting an alternative to a regular bank – pretty much the same kind of services, but simplified.”
Predicting consumer behaviour isn’t Alex’s only skill – he’s pretty slick on a skateboard too. He follows us out of his apartment as we leave, places his board on the ground, a few tricks and ride-by’s for our camera and then he’s off down the road. Literally down the middle of it – and disappears sharp left at the traffic lights (on green). Cool.